The on-going and long-term impact of the Coronavirus has had a devastating effect on the men, women, and children we support and how we support them. Most of our fundraising events have been postponed or cancelled and our charity shops and bike shops had to close for a period at the start of lockdown. Due to this, we’re expecting an income loss of at least £200,000. This is vital income, needed to fund our life saving services at this most challenging time.
But you can change things. By challenging yourself to sleep out for one night at this year’s event and raising sponsorship, you’ll make a big impact to the lives of very vulnerable people when they need it most.
Over the last 12 years, our Big Bath Sleep-Out has brought together thousands of individuals all willing to make a difference. This year could be our most poignant Sleep-Out yet.
Every penny and pound you raise goes towards supporting vulnerable and isolated individuals. We do not charge an entry fee for the event but ask that all participants aim to raise at least £100 in sponsorship. Here are some of the important ways we use your funds:
- £50 of your sponsorship could buy a wholesome meal for men and women staying in our Manvers Street hostel.
- £150 could buy a move-on pack to help a former rough sleeper move in to and furnish their own accommodation.
- £250 could buy a new home starter pack to help an abused mother and her children into their new accommodation.
- £1000 could pay for new tenancy starter packs containing essential household items (e.g. towels, bedding, crockery, pots and pans.) This will support 10 rough sleepers moving into their own accommodation.
- £5,000 could pay for 15 socially excluded people to attend a six-week Build-a-Bike course in our Bath Bike Workshop where they can gain the confidence, skills and work experience needed to progress towards employment.
- £10,000 could pay for 15 women with experience of domestic abuse to access a 12-week educative group programme where they can learn about the dynamics of abuse and the impact it has on themselves and their children, so that they can exit their abusive situation and avoid abusive relationships in future.
Taking on the Big Bath Sleep-Out is a challenge. Luckily there are lots of ways you can collect your sponsorship and maximise how much you raise.
1. Set up your fundraising page.
Once you have signed up you will receive a link to set up your online fundraising page using Just Giving. Personalise your page with a photo of yourself and say a bit about why you have chosen to support Julian House. You can upload up to ten photos, so why not add a few more to really tell your fundraising story.
If you’re using a paper sponsorship form (available on request), try to make the first pledge a big one so future sponsors may follow.
2. Set yourself a target.
Think big. It’s a great way to motivate yourself and encourage your supporters. When you’re close to your target, why not raise the bar? It’ll keep the sponsorship rolling in.
3. Get social.
Tell your friends and family what you are doing on social media and send them the link to your online fundraising page. Take your paper form everywhere with you as you never know who you may see and collect donations as you go.
4. Make a video.
An engaging story makes all the difference, and what better way to spread your fundraising message than through video. Make a 1-minute video on your phone or video camera about why you’re fundraising and share it on YouTube, Facebook and Instagram. Remember to tag us in @julianhouseuk.
5. Ask your employers.
Many employers will match their employees’ fundraising. Don’t forget to ask your employer if they will match yours. Also adapt your work (and personal) e-mail signature and add a line at the bottom telling people about the event you are doing. Don’t forget to include a link to your online fundraising page!
6. Contact your local press.
Any extra exposure in the local paper or an appeal on your local radio station can really help. Make sure to tell them your fundraising page address so that readers and listeners can find your page and support you.
7. Thank people.
Saying thank you to your supporters is important and there are many ways you can do so. Say thank you face to face, update the story on your page, send a tweet, update your Facebook status or send emails out to your donors.
8. Need extra help?
Ask us for any additional resources that you think would help. We can provide Julian House logos, collection tins/buckets, quotes for press releases and more. If you have any questions please contact Jess on email@example.com
Gift Aid can add 25% to the total that you raise by claiming back tax that has been paid on donations. Remind donors to tick the gift aid box if they pay tax.